Home | english  | Impressum | Datenschutz | Sitemap | KIT
Tobias Enders, MBA

Tobias Enders, MBA

Wissenschaftlicher Mitarbeiter
Gruppe: Digital Service Innovation
Raum: 4B-05
CS 05.20

Tel.: +49 721 608-45633
tobias endersLnh1∂kit edu

Building 05.20 - 4th floor

Kaiserstraße 89

D-76133 Karlsruhe

Research Focus

  • Data Monetization & Digital Ecosystems

  • Open Data Value Creation

  • Data-Driven Services


Tobias is a research associate in the Digital Service Innovation (DSI) research group at the Institute for Information Systems and Marketing (IISM) and the Karlsruhe Service Research Institute (KSRI). In his research, he focuses on strategies to monetize data assets and how to enable the development of digital ecosystems through open data.

Prior to joining the DSI research group, Tobias worked as a business strategy consultant and project manager at IBM on various client engagements across multiple industries in Germany, Switzerland and France. In this role, he led transition phases in global outsourcing projects, drafted market entry strategies and supported clients in developing their innovation portfolio. Prior, Tobias worked at IBM’s corporate headquarters in New York, USA and supported the global leadership team in making sound management decisions by applying advanced analytics methodologies. Tobias holds a bachelor’s degree in International Business Administration and a Master of Business Administration with Distinction (MBA) diploma. He is a certified Project Management Processional (PMP) and the co-inventor of a patent on providing digital services.

Bachelor & Master Theses

(1) Buy or not buy: Understanding Customers' Hesitations to Pay for Data-Driven Services

(2) Prioritization of Digital Projects along the End-to-End Process in Mechanical Engineering

(3) Data Monetization through Open Data? An Analysis of Motivation, Benefits and Challenges

(4) Data Monetization - An Analysis of Data Selling Approaches of Non Data-Driven Companies

Curriculum Vitae



Duale Hochschule Baden Württemberg (Stuttgart, Germany)

Bachelor of Arts (Interational Business)

  Warsaw School of Economics (Warsaw, Poland) - Exchange Semester



IBM Germany (Stuttgart, Germany)

Senior Consultant & Project Manager



Hult International Business School (Boston, MA, USA)

Master of Business Administration (MBA)

  Stanford University (Stanford, CA, USA) - Summer Program



IBM Corporate Headqarters (New York, NY, USA)

Managing Strategy Consultant & Data Scientist



Karlsruhe Institute of Technology (Karlsruhe, Germany)

Research Associate and Ph.D Candidate


Knowing What to Share: Selective Revealing in Open Data.
Enders, T.; Wolff, C.; Satzger, G.
2020. European Conference on Information Systems (ECIS), Marrakesch, Marokko, June 15 - 17 2020
How to Implement an Open Data Strategy? Analyzing Organizational Change Processes to Enable Value Creation by Revealing Data.
Enders, T.; Benz, C.; Schüritz, R.; Lujan, P.
2020. European Conference on Information Systems, Marrakesch, Marokko, June 15 - 17, 2020
Igniting the Spark: Overcoming Organizational Change Resistance to Advance Innovation Adoption – The Case of Data-Driven Services.
Enders, T.; Martin, D.; Sehgal, G. G.; Schüritz, R.
2020. Exploring Service Science – 10th International Conference, IESS 2020, Porto, Portugal, February 5–7, 2020, Proceedings. Ed.: H. Nóvoa, 217–230, Springer, Cham. doi:10.1007/978-3-030-38724-2_16
Priorisierung von Digitalisierungsprojekten entlang der gesamten kundenorientierten Prozesskette im Maschinenbau.
Pschybilla, T.; Hofmann, M.; Enders, T.; Vössing, M.
2019. HMD Praxis der Wirtschaftsinformatik
Capturing Value from Data: Exploring Factors Influencing Revenue Model Design for Data-Driven Services.
Enders, T.; Schüritz, R.; Frey, W.
2019. Proceedings of 14th International Conference on Wirtschaftsinformatik (Wi 2019): Human Practice.Digital Ecologies.Our Future
Exploring the Value of Data – a Research Agenda.
Enders, T.
2018. Exploring Service Science : 9th International Conference, IESS 2018 Karlsruhe, Germany, September 19–21, 2018 Proceedings. Ed.: G. Satzger, 274–286, Springer Nature Switzerland, Cham. doi:10.1007/978-3-030-00713-3_21
Künstliche Intelligenz : Löst Watson den Controller ab?.
Satzger, G.; Enders, T.; Reimer, N.
2017. Controlling, (29), 24–30. doi:10.15358/0935-0381-2017-K
GreedyBoost : An Accurate, Efficient and Flexible Ensemble Method for B2B Recommendations.
Zhang, W.; Enders, T.; Li, D.
2017. Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS), Waikoloa Village, Hawaii, USA, 4th - 7th January 2017, AIS Electronic Library (AISeL). doi:10.24251/HICSS.2017.189