KSRI Speaker Series: Dr. Veronica Martinez will present customer value analysis models based on the application of the Repertory Grid

  • Date: 17.12.2013
  • Speaker Series at KSRI means high quality: Best speakers present new scientific topics they are involved in. Dr. Veronica Martinez will present the next topic 'Assessing the Customer Value-in-Use: The application of the Repertory Grid' on Thursday, December, 19 from 2:00 to 3:30 p.m in Building 11.40, Room 253. Please visit us and see what Veronica will present on Thursday by reading her abstract: 'In 2011, my research team and I published a journal paper explaining the importance and use of the assessment of customer value-in-use in product-service systems and its methodology based on the Repertory Grid – model used in psychology. We translate part of this research for practitioners in a form of a workbook. In less than two years, our paper has been cited 432 times in different journal articles; the publisher is still surprised and contacted us, it attributes the success of the paper to the novel application of the method. For this reason I think this method is interesting and relevant for all KSRI researchers.'