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Profil Ronny Schueritz

Dr. Ronny Schüritz

Senior Researcher
Group: Digital Service Innovation
Phone: +49 721 608-45625
Fax: +49 721 608-45655
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- Data enriched Products & Services / Data Wrapping

- Data Driven Business Models

- Technology Driven Transformation

- Blockhain Business Networks

- Service Analytics to measure Customer Experience

- Meta and Transfer Machine Learning


- Service Innovation

- Business & IT Service Management

- Service Design Thinking


- BigDieMo - Business Models 4.0

- SiNLAB - Service Innovation Lab


Ronny is a Research Lead at the Karlsruhe Service Research Institute (KSRI) at the Karlsruhe Institute of Technology (KIT). He is also a Research Fellow at the Center for Information Systems Research (CISR) at the MIT Sloan School of Management as well as Researcher at IBM. He co-founded prenode, a company that evolves and shares artificial neural networks across company borders without risking the exposure of sensitive data.

At the Karlsruhe Service Research Institute (KSRI) Ronny leads a team that focuses on the impact of emergent digital technologies on business models, organizations and service systems. In his research, he explores how companies can monetize their data by amplifying their product’s value proposition using analytics or offering new information services.

Prior to joining academia, Ronny was a Senior Strategy Consultant at IBM where he was involved and executed a series of strategy and technology driven transformation projects for clients all over Europe.


Due to the interdisciplinary activities of KSRI researchers publication lists also contain publications that have not explicitly been developed in the course of their activities at KSRI.

Conference Papers
Igniting the Spark: Overcoming Organizational Change Resistance to Advance Innovation Adoption – The Case of Data-Driven Services.
Enders, T.; Martin, D.; Sehgal, G. G.; Schüritz, R.
2020. Exploring Service Science – 10th International Conference, IESS 2020, Porto, Portugal, February 5–7, 2020, Proceedings. Ed.: H. Nóvoa, 217–230, Springer, Cham. doi:10.1007/978-3-030-38724-2_16
Pathways from Data to Value: Identifying Strategic Archetypes of Analytics-Based Services [in press].
Hunke, F.; Seebacher, S.; Schüritz, R.; Satzger, G.
2020. 15. Internationaler Kongress für Wirtschaftsinformatik (WI), Potsdam, 9 - 11 März 2020
Book Chapters
Geschäftsmodelle 4.0: Big Data und Data-Analytics als Treiber für Dienstleistungsinnovation im deutschen Mittelstand.
Hunke, F.; Seebacher, S.; Schymanietz, M.; Jonas, J.; Genennig, S.; Kühne, B.; Schüritz, R.; Satzger, G.; Möslein, K.; Böhmann, T.
2019. Digitale Dienstleistungsinnovationen. Eds.: V. Stich, J. Schumann, D. Beverungen, G. Gudergan, P. Jussen, 167–183, Springer, Heidelberg. doi:10.1007/978-3-662-59517-6_9
Using Employees’ Collective Intelligence for Service Innovation: Theory and Instruments.
Feldmann, N.; Fromm, H.; Satzger, G.; Schüritz, R.
2019. Handbook of Service Science, Volume II. Ed.: P. Maglio, 249–284, Springer International Publishing, Cham. doi:10.1007/978-3-319-98512-1_12
Conference Papers
Value Co-Creation in Data-Driven Services: Towards a Deeper Understanding of the Joint Sphere.
Schüritz, R.; Farrell, K.; Wixom, B.; Satzger, G.
2019. ICIS 2019 Proceedings: 15-18 December 2019, Munich, Germany, Art.-Nr.: 2202, AIS eLibrary
Blockchain - Just Another IT Implementation? A Comparison of Blockchain and Interorganizational Information Systems.
Seebacher, S.; Schüritz, R.
2019. Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm und Uppsala, Sweden, 8 - 14 Juni 2019. Research Papers., Paper 124
Understanding the Anatomy of Analytics-Based Services – A Taxonomy to Conceptualize the Use of Data and Analytics in Services.
Hunke, F.; Engel, C.; Schüritz, R.; Ebel, P.
2019. Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Research Papers., Paper 25, AIS eLibrary, Stockholm
Capturing Value from Data: Exploring Factors Influencing Revenue Model Design for Data-Driven Services.
Enders, T.; Schüritz, R.; Frey, W.
2019. Proceedings of 14th International Conference on Wirtschaftsinformatik (Wi 2019): Human Practice.Digital Ecologies.Our Future
Not Just Selling Data - How Companies Co-Create Value in Analytics-Based Service Innovation.
Schüritz, R.; Farrell, K.; Hunke, F.; Satzger, G.
2019. Frontiers in Service Conference (2019), Singapore, Singapore, July 18–21, 2019
GESCHÄFTSMODELLE 4.0: Baukasten zur Entwicklung datenbasierter Geschäftsmodelle.
Schüritz, R.; Hunke, F.; Seebacher, S.; Jonas, J.; Genennig, S.; Schymanietz, M.; Kühne, B.; Ditterich, D.; Köpschall, M.; Eckerle, C.
2018. (G. Satzger, K. Möslein & T. Böhmann, Eds.), KSRI, Karlsruhe
Journal Articles
Data-driven Service Business Models.
Schymanietz, M.; Genennig, S. M.; Hunke, F.; Jonas, J. M.; Kühne, B.; Schüritz, R.; Seebacher, S.; Böhmann, T.; Möslein, K. M.; Satzger, G.
2018. Open Service Lab Notes, (4)
How to set up Blockchain Business Networks? The status quo of implementation approaches and challenges of blockchain projects.
Seebacher, S.; Satzger, G.; Schüritz, R.
2018, September. Frontiers In Service, Austin, TX, September 6-9, 2018
How Companies Amplify their Product’s Value Proposition with Analytics.
Schüritz, R.
2018, March 21. MIT CISR International Executive Forum, Stockholm Sweden, 21.03.2018
Data-infused business model innovation. PhD dissertation.
Schüritz, R.
2017. KIT, Karlsruhe
Journal Articles
Smart Services.
Genennig, S.; Hunke, F.; Jonas, J.; Möslein, K.; Oks, S.; Satzger, G.; Schüritz, R.; Schymanietz, M.; Seebacher, S.
2017. Open Service Lab Notes, (3)
Conference Papers
Datatization as the Next Frontier of Servitization : Understanding the Challenges for Transforming Organizations.
Schüritz, R.; Seebacher, S.; Satzger, G.; Schwarz, L.
2017. 38th International Conference on Information Systems, Seoul, South Korea, 10th - 13th December 2017
Capturing Value from Data: Revenue Models for Data-Driven Services.
Schüritz, R.; Seebacher, S.; Dorner, R.
2017. Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS), Waikoloa Village, Hawaii, USA, 4th - 7th January 2017
How to Cultivate Analytics Capabilities Within an Organization? Design and Types of Analytics Competency Centers.
Schüritz, R.; Brand, E.; Satzger, G.; Kunze von Bischhoffshausen, J.
2017. Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, 5th - 10th June 2017, 389–404, AIS Electronic Library (AISeL), Atlanta
Towards a Unified Approach to Identify Business Model Patterns : A Case of E-Mobility Services.
Hunke, F.; Schüritz, R.; Kühl, N.
2017. 8th International Conference on Exploring Service Science, IESS 2017, Rome, Italy, 24th - 26th May 2017. Ed. : M. Dragoicea, 182–196, Springer International Publishing, Cham. doi:10.1007/978-3-319-56925-3_15
Blockchain Technology as an Enabler of Service Systems: A Structured Literature Review.
Seebacher, S.; Schüritz, R.
2017. 8th International Conference on Exploring Service Science, IESS 2017; Rome; Italy; 24 May 2017 through 26 May 2017. Ed. : M. Dragoicea, 12–23, Springer International Publishing, Cham. doi:10.1007/978-3-319-56925-3_2
Data Monetization.
Schüritz, R.
2017, September 19. BITKOM Arbeitskreis Industrie 4.0 Markt und Strategie, München, 19. September 2017
Data Enriched Services : Options to Apply Advanced Analytics to Infuse Value Propositions.
Schüritz, R.; Satzger, G.; Eiermann, L.
2017. 26th Annual Frontiers in Service Conference 2017, New York, USA, 22nd - 25th June 2017
How to Cultivate Analytics Capabilities within an Organization? Design Options of Shared Service Center for Analytics.
Schüritz, R.; Satzger, G.; Brand, E.
2017. 26th Annual Frontiers in Service Conference 2017, New York City, New York, USA, 22nd - 25th June 2017
Creating Customer Value Using Analytics.
Wixom, B. H.; Schüritz, R.
2017. MIT CISR
Conference Papers
Patterns of Data-Infused Business Model Innovation.
Schüritz, R.; Satzger, G.
2016. 2016 IEEE 18th Conference on Business Informatics (CBI), Paris, France, 29 August–1 September 2016, 133–142, IEEE, Piscataway (NJ). doi:10.1109/CBI.2016.23
Service science textbooks: Opportunities of an interdisciplinary approach.
Kunze von Bischhoffshausen, J.; Hottum, P.; Schüritz, R.
2016. Exploring Services Science, 7th International Conference IESS 2016, Bucharest, RO, May 25-27, 2016. Ed.: T. Borangiu, 742–749, Springer, Berlin. doi:10.1007/978-3-319-32689-4_57
Conference Papers
Entwicklung eines Frameworks zur Beschreibung von Geschäftsmodellen für Elektromobilitätsdienstleistungen.
Stryja, C.; Schüritz, R.; Kühl, N.; Hottum, P.; Satzger, G.
2015. Energiesysteme im Wandel: Evolution oder Revolution? 9. Internationale Energiewirtschaftstagung, IEWT, Wien, Österreich, 11 - 13. Februar 2015, 1–17
Total service experience as a function of service experiences in service systems.
Schueritz, R.
2015. Proceedings of the First Karlsruhe Service Summit Workshop - Advances in Service Research, Karlsruhe, Germany, February 2015. Ed.: R. Görlitz, 123–129, KIT Scientific Publishing, Karlsruhe
Business Models for Electric Mobility Services : Development of a user focused framework.
Schüritz, R.; Kühl, N.; Stryja, C.; Hottum, P.; Satzger, G.
2015. 24th Annual Frontiers in Service Conference, San Jose, California, USA, 9th - 12th July 2015