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Dipl.-Wirt.-Ing. Carola Stryja

Group: Digital Service Innovation
Office Hours: by appointment
Room: 4B-06
Phone: +49 721 608-45658
Fax: +49 721 608-45655
carola stryjaDvt9∂kit edu



Research Interests

In my research, I focus on decision design and its effect on human behavior. Specifically, I analyze how the design of digital interfaces influences the innovation decision behavior of consumers. My research is grounded in Behavioral Economics and Decision Psychology and has touching points with Information Systems and Electric Mobility Research.

Key aspects are:
  • Decision behavior and design
  • Cognitive biases
  • Choice architecture (Nudging)
  • Digital Nudging
  • Psychology of innovation adoption and resistance
  • Technology adoption (especially electric vehicles)
  • Electric mobility services and business models

Research Theories and Methods

  • Decision Theory and Behavioral Research
  • Applied Psychology & Consumer Psychology
  • Experimental Studies
  • Empirical Studies (survey, interview)


  • Seminar Mobility Services (WS 13/14, 14/15, 15/16)
  • Service Innovation (SS13): Lecture & Exercise
  • Supervision of Bachelor/Master's Theses


  • DELFIN Services for Electric Mobility (BMBF)
  • Service Innovation Lab


Curriculum Vitae

Carola Stryja is team lead and research associate in the "Digital Service Innovation" team at Karlsruhe Service Research Institute. Before joining the KSRI in 2013 Carola Stryja had been studying Industrial Engineering at the University of Karlsruhe/KIT. During her studies, she gained national and international project experience in several companies like BOSCH Italy, IBM Global Business Services and the European Institute for Energy Research.

Scientific Involvement

Selected Review Activities:

13th International Conference on Wirtschaftsinformatik (WI) 2017
11th International Conference on Wirtschaftsinformatik (WI) 2015
49th Hawaiian International Conference on Systems Science (HICSS) 2015

Organisation of Scientific Conference Workshops:


Chair of the Workshop "IT und Dienstleistungen für die Energiewende und Elektromobilität (IDEE)" at the 46th Conference of the Society of Informatics (GI e.V.))


Support with the coordination of the Workshop "IT und Dienstleistungen für die Energiewende und Elektromobilität (IDEE)" at the 45th Conference of the Society of Informatics (GI e.V.)


Co-Chair of the Workshop "IT-gestützte Dienstleistungen für die Elektromobilität" at the 44th Conference of the Society of Informatics (GI e.V.)