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"Datatization as the Next Frontier of Servitization" accepted to ICIS

"Datatization as the Next Frontier of Servitization" accepted to ICIS
Date: 28.09.2017
Datatization as the Next Frontier of Servitization
„Datatization as the Next Frontier of Servitization“ by Dr. Ronny Schüritz, Stefan Seebacher, Prof. Dr. Gerhard Satzger and Lucas Schwarz got accepted to the world’s leading conference on Information Systems ICIS. The paper analyzes transformational challenges for organizations that will thrive on data and analytics in new business models. In addition Dr. Ronny Schüritz is establishing a close cooperation with MIT for his research topics.