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Communication Strategy and CI
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"Datatization as the Next Frontier of Servitization" accepted to ICIS and wins the "Best Paper in track" award

"Datatization as the Next Frontier of Servitization" accepted to ICIS and wins the "Best Paper in track" award
Date: 28.09.2017
„Datatization as the Next Frontier of Servitization“ by Dr. Ronny Schüritz, Stefan Seebacher, Prof. Dr. Gerhard Satzger and Lucas Schwarz got accepted to the world’s leading conference on Information Systems ICIS. In addition, it has won the "Best Paper in track" award in the Service Science and IS track and is also nominated for the "ICIS Conference Best Paper" award. The paper analyzes transformational challenges for organizations that will thrive on data and analytics in new business models. In addition Dr. Ronny Schüritz is establishing a close cooperation with MIT for his research topics.