Andreas Neus has successfully defended his doctoral thesis on the topic “Open Innovation Using the Cognitive Surplus.” His empirical research, which was supported by IBM Germany, polled over 1000 mobile phone customers in a representative survey. The objective was to understand the potential of involving consumers in a commercial innovation process during their spare time.
He researched the effectiveness of different motivation factors and identified opportunities for directly targeting innovative customers. Additionally, he developed an empirically grounded decision model to optimize the effectiveness of addressing customers, depending on a company’s image. Since 2013, Andreas Neus is responsible for the international expansion of the University Cooperation program at the GfK Verein in Nuremberg.