Upon recommendation and invitation of the IBM research group members at KSRI a group of outstanding students visited the IBM Almaden Research Center in San Jose, California.
The group of 20 participants was welcomed by Dr. Jim Spohrer Director of IBM Global University Programs. In short presentations the students introduced themselves and their universities and gave a brief overview on the most recent project they are involved in the frame of this internationally networked teaching program.
Afterwards several IBM researchers presented their projects: Dr. Lian Gou spoke about personality features that can be derived from twitter or facebook posts via textual analysis. Dr Andreas Heinrich examined the scientific background of the IBM’s You Tube hit and Guiness Book Entry: A Boy and His Atom (5 mill. views). Dr. Susan Stucky and Dr. Cheryl Kieliszewski took the students to the new Accelerated Discovery Lab, a specially developed working and meeting area to foster creativity. In the final presentation Dr. Ruoyi Zhou introduced the Customer Experience Lab at IBM, an IBM initiative to bring together Research and GBS thus making sure that research results have real impact on consulting activities.
The 20 students participated at the Kick-off of the global teaching program SUGAR, which took place at the end of October at the Stanford University. SUGAR (Stanford University Global Alliance for Re-Design) is a teaching program based on the innovation method Design Thinking and established in 2007 by Professor Larry Leifer, the founder of this method and the University of St. Gallen. In the SUGAR Program two teams of students from two university work for 9 months on an innovation task given by an industrial partner. Kick-off and final presentation take place at Larry Leifer’s Institute at the Stanford University. Starting this year KSRI is part of the SUGAR Network.
The corresponding course Service Design Thinking at KSRI (page 61 in the Module handbooks on the degree courses of the KIT Department of Economics and Management) stands under the patronage of the dean of the KIT Department of Economics and Management Prof. Dr. Christof Weinhardt. The module is carried out under the organization and responsibility of the he KSRI directors directors Prof. Dr. Hansjörg Fromm und Prof. Dr. Christof Weinhardt. Marc Kohler and Niels Feldmann from the KSRI team „Service Innovation & Management“as well as Dr. Henner Gimpel from the KSRI team „Information & Market Engineering“take responsibility for the operational support of the teaching program.