What Happens After the Campaign? Exploring the Post-funding Phase of Successfully Funded Enterprise Crowdfunding Projects
Crowdfunding has become a global phenomenon, using the public to obtain financial support for projects or ventures. Recently, it has drawn increasing attention among companies and public organizations for its possible application in innovation management. Organizations are experimenting with the in-house usage of the crowdfunding mechanism to drive innovation: In so-called enterprise crowdfunding (ECF), they enable employees to propose project ideas and to fiduciary invest company funds in idea proposals submitted by their co-workers. While the idea generation and evaluation phase has been part of the research in recent years, the post-funding phase has not. We want to explore what happens after successful funding of a project. How many ideas manage to become innovations? What are barriers project initiators experienced? What, except from a funding platform, need organizations to provide to foster participative innovation and intrapreneurial initiatives?
As exploratory study, this thesis shall investigate the post-funding phase of successfully funded enterprise crowdfunding projects. In an interview study with idea proposers and responsible executives, project progress, barriers and facilitators will be illuminated and analyzed. Findings from a literature research shall complement interview insights.
If you are interested, send a short motivation letter, your CV and transcript of records to carina.benz∂kit.edu.