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Profil Ronny Schueritz

Dr. Ronny Schüritz

Research Lead
Gruppe: Digital Service Innovation
Tel.: +49 721 608-45625
Fax: +49 721 608-45655
ronny schueritzFcf6∂kit edu



- Data enriched Products & Services / Data Wrapping

- Data Driven Business Models

- Technology Driven Transformation

- Blockhain Business Networks

- Service Analytics to measure Customer Experience

- Meta and Transfer Machine Learning



- Service Innovation

- Business & IT Service Management

- Service Design Thinking



- BigDieMo - Geschäftsmodelle 4.0

- SiNLAB - Service Innovation Lab



Ronny is a research lead at the Karlsruhe Institute of Technology (KIT), one of the largest research institutions in Europe. He is also a research scientist at IBM and a research affiliate at the Centre for Information Systems Research (CISR), MIT Sloan School of Management. He co-founded kalytics, a company that focuses on bringing analytics, artificial intelligence and machine learning innovations from research to practise.

At the Karlsruhe Service Research Institute (KSRI) Ronny leads a team that focuses on the impact of emergent digital technologies on the business model, the organization and the service system. In his research, he explores how organizations can capture the value of big data analytics by offering new data-enriched products and services. He is also currently leading a project funded by the federal ministry of education and research with the objective to develop methods and tools for data-driven business model innovation. 

Prior to joining the KIT, Ronny was a Senior Strategy Consultant at IBM where he was involved and executed a series of strategy and technology driven transformation projects for clients all over Europe.


List publications according to year

All 2017 2016 2015

List publications according to type

All Inbook Inproceedings Misc

Articles in Books and Collections

  • Schüritz, R.; Seebacher, S.; Satzger, G.; Schwarz, L. 2017
    Datatization as the Next Frontier of Servitization – Understanding the Challenges for Transforming Organizations
    Thirty Eighth International Conference on Information Systems, forthcoming.

  • Schüritz, R.; Brand, E.; Satzger, G.; Kunze von Bischhoffshausen, J. 2017
    How to Cultivate Analytics Capabilities Within an Organization? – Design and Types of Analytics Competency Centers
    Proceedings of the 25th European Conference on Information Systems (ECIS), 25, 389-404, Guimarães, Portugal, ISBN: ISBN 978-0-9915567-0-0.

  • Hunke, F.; Seebacher, S.; Schüritz, R.; Illi, A. 2017
    Towards a Process Model for Data-Driven Business Model Innovation
    IEEE 19th Conference on Business Informatics (CBI).

  • Hunke, F.; Schüritz, R.; Kühl, N. 2017
    Towards A Unified Approach To Identify Business Model Patterns: A Case Of E-Mobility Services
    Exploring Services Science: 8th International Conference, IESS 2017, Rome, Italy, May 24-26, 2017, Proceedings, 182-196, Springer International Publishing, [DOI].

  • Seebacher, S.; Schüritz, R. 2017
    Blockchain technology as an Enabler of Service Systems: A Structured Literature Review
    Exploring Services Science: 8th International Conference, IESS 2017, Rome, Italy, May 24-26, 2017, Proceedings, 12-23, Springer International Publishing, ISBN: 978-3-319-56925-3, [DOI].

  • Schüritz, R.; Seebacher, S.; Dorner, R. 2017
    Capturing Value from Data: Revenue Models for Data-Driven Services
    50th Hawaii International Conference on System Sciences (HICSS).

  • Kunze von Bischhoffshausen, J.; Hottum, P.; Schüritz, R. 2016
    Service Science Textbooks: Opportunities of an Interdisciplinary Approach
    Lecture Notes in Business Information Processing.

  • Schüritz, R.; Satzger, G. 2016
    Patterns of Data-Infused Business Model Innovation
    IEEE 18th Conference on Business Informatics (CBI).

  • Schüritz, R. 2015
    Total service experience as a function of service experiences in service systems
    Proceedings of the First Karlsruhe Service Summit Workshop, 123-127, KIT Scientific Publishing, Karlsruhe, Germany, [DOI].

  • Stryja, C.; Schüritz, R.; Kühl, N.; Hottum, P.; Satzger, G. 2015
    Entwicklung eines Frameworks zur Beschreibung von Geschäftsmodellen für Elektromobilitätsdienstleistungen
    Konferenzband der 9. Internationalen Energiewirtschaftstagung (IEWT), Wien, Österreich.

Miscellaneous Publications

  • Wixom, B.; Schüritz, R. 2017
    Creating Customer Value Using Analytics
    MIT CISR Research Briefing, Band: XVII (11).

  • Genennig, S.; Hunke, F.; Jonas, J.; Möslein, K.; Oks, S.; Satzger, G.; Schüritz, R.; Schymanietz, M.; Seebacher, S. 2017
    Smart Services
    Band: 3

  • Schüritz, R.; Satzger, G.; Brand, E. 2017
    How to Cultivate Analytics Capabilities within an Organization? – Design Options of Shared Service Center for Analytics
    Presentation at the 26th Annual Frontiers in Service Conference., forthcoming.

  • Schüritz, R.; Satzger, G.; Eiermann, L. 2017
    Data Enriched Services - Options to Apply Advanced Analytics to Infuse Value Propositions
    Presentation at the 26th Annual Frontiers in Service Conference, forthcoming.

  • Schüritz, R.; Kühl, N.; Stryja, C.; Hottum, P.; Satzger, G. 2015
    Business Models for Electric Mobility Services – Development of a user focused framework
    Presentation at the 24th Annual Frontiers in Service Conference.