Furthermore, there are typically two different perspectives on services, which have very little overlap: the economic view on services as opposed to products and the ICT (information & communication technology) view on services as software-based services.
At the same time, the increasing relevance of services in all areas of business - also in the manufacturing industry - has led to broader definitions of the core of services being the "co-creation" (between customer and provider) "of value", thereby encompassing a wide range of economic activities.
We are focusing our research on those aspects of the "co-creation of value" that will significantly shape tomorrow's service industry (in an economic view) and are incorporating the intensive use of services (in an ICT view):
- the support of joint value creation of partners and
- the support of value networks via advances of ICT (Information & Communication Technology)