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Stryja

Dr. Carola Stryja

Group: Digital Service Innovation
Office Hours: by appointment
Room: 4B-06
Phone: +49 721 608-45658
Fax: +49 721 608-45655
carola stryjaWot9∂kit edu

 



Activities

Research Interests

In my research, I focus on decision design and its effect on human behavior. Specifically, I analyze how the design of digital interfaces influences the innovation decision behavior of consumers. My research is grounded in Behavioral Economics and Decision Psychology and has touching points with Information Systems and Electric Mobility Research.

Key aspects are:
  • Decision behavior and design
  • Cognitive biases
  • Choice architecture (Nudging)
  • Digital Nudging
  • Psychology of innovation adoption and resistance
  • Technology adoption (especially electric vehicles)
  • Electric mobility services and business models

Research Theories and Methods

  • Decision Theory and Behavioral Research
  • Applied Psychology & Consumer Psychology
  • Experimental Studies
  • Empirical Studies (survey, interview)

Lectures

  • Seminar Mobility Services (WS 13/14, 14/15, 15/16)
  • Service Innovation (SS13): Lecture & Exercise
  • Supervision of Bachelor/Master's Theses

Projects

  • DELFIN Services for Electric Mobility (BMBF)
  • Service Innovation Lab

 

Curriculum Vitae

Carola Stryja is team lead and research associate in the "Digital Service Innovation" team at Karlsruhe Service Research Institute. Before joining the KSRI in 2013 Carola Stryja had been studying Industrial Engineering at the University of Karlsruhe/KIT. During her studies, she gained national and international project experience in several companies like BOSCH Italy, IBM Global Business Services and the European Institute for Energy Research.

Scientific Involvement

Selected Review Activities:

13th International Conference on Wirtschaftsinformatik (WI) 2017
11th International Conference on Wirtschaftsinformatik (WI) 2015
49th Hawaiian International Conference on Systems Science (HICSS) 2015

Organisation of Scientific Conference Workshops:

2016

Chair of the Workshop "IT und Dienstleistungen für die Energiewende und Elektromobilität (IDEE)" at the 46th Conference of the Society of Informatics (GI e.V.))

2015

Support with the coordination of the Workshop "IT und Dienstleistungen für die Energiewende und Elektromobilität (IDEE)" at the 45th Conference of the Society of Informatics (GI e.V.)

2014

Co-Chair of the Workshop "IT-gestützte Dienstleistungen für die Elektromobilität" at the 44th Conference of the Society of Informatics (GI e.V.)

 

Publications

Due to the interdisciplinary activities of KSRI researchers publication lists also contain publications that have not explicitly been developed in the course of their activities at KSRI.

2019
Zeitschriftenaufsätze
Digital nudging to overcome cognitive resistance in innovation adoption decisions.
Stryja, C.; Satzger, G.
2019. The service industries journal, 39 (15-16), 1123–1139. doi:10.1080/02642069.2018.1534960
Proceedingsbeiträge
Nudged to Unload: Applying Choice Architecture to Prevent Cognitive Overload of Participants in Open Idea Evaluation [in press].
Benz, C.; Stryja, C.
2019. Proceedings of the 27th European Conference on Information Systems - Information Systems for a Sharing Society, Stockholm und Uppsala (ECIS 2019), Sweden, 8. - 14. Juni 2019
Proceedingsbände
Proceedings of the KSS Research Workshop: A Selection of Talks and Presentations on Designing the Digital Transformation.
Hottum, P.; Jochem, P.; Maleshkova, M.; Morana, S.; Reuter-Oppermann, M.; Stryja, C.
2019. KIT, Karlsruhe. doi:10.5445/IR/1000104369
2018
Zeitschriftenaufsätze
White Spots in Business and IT: An Explorative Study for E-Mobility Services.
Martin, D.; Kühl, N.; Stryja, C.; Haude, J.
2018. World Electric Vehicle Journal, 9 (2). doi:10.3390/wevj9020027
Proceedingsbeiträge
How to motivate consumers to test electric vehicles-An approach to design consumer interfaces to foster innovation adoption.
Benz, C.; Stryja, C.
2018. Multikonferenz Wirtschaftsinformatik 2018 : data driven X - turning data into value, Leuphana Unversität Lüneburg, 6.-9. März 2018. Ed.: Paul Drews, Univ., Lüneburg
How to motivate consumers to test electric vehicles : An approach to design consumer interfaces to foster innovation adoption.
Benz, C.; Stryja, C.
2018. Tagungsband : Multikonferenz Wirtschaftsinformatik 2018 : Data driven X - Turning Data into Value, Band III, Lüneburg, Deutschland, 6. - 9. März 2018. Hrsg.: P. Drews, 1039–1050, Leuphana Univerisität : Lüneburg
2017
Proceedingsbeiträge
White spots in business and IT : An explorative study for e-mobility services.
Martin, D.; Kühl, N.; Stryja, C.; Haude, J.
2017. 30th International Electric Vehicle Symposium & Exhibition, Stuttgart, Germany, 9th - 11th October 2017
A Decision Support System Design to Overcome Resistance towards Sustainable Innovations.
Stryja, C.; Satzger, G.; Dorner, V.
2017. Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, 5th - 10th June 2017, 2885–2895, AIS Electronic Library (AISeL)
Overcoming Innovation Resistance beyond Status Quo Bias : A Decision Support System Approach (Research-in-Progress).
Stryja, C.; Dorner, V.; Riefle, L.
2017. Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS), Waikoloa Village, HI January 4-7, 2017, 567–576, AIS Electronic Library (AISeL)
Choice design as key to technology adoption - A research agenda in the domain of electric cars.
Stryja, C.; Dorner, V.
2017. Proceedings of the Second KSS Research Workshop : Karlsruhe, Germany, February 2016. Ed.: P. Hottum, 26–38, KIT, Karlsruhe
2016
Zeitschriftenaufsätze
Methods to Identify User Needs and Decision Mechanisms for the Adoption of Electric Vehicles.
Ensslen, A.; Kühl, N.; Stryja, C.; Jochem, P.
2016. World Electric Vehicle Journal, 8 (3), 667–678. doi:10.3390/wevj8030673
Proceedingsbeiträge
Methods to Identify User Needs and Decision Mechanisms for the Adoption of Electric Vehicles.
Ensslen, A.; Kühl, N.; Stryja, C.; Jochem, P.
2016. Proceedings of EVS29 Symposium, Montréal, Québec, Canada, June 19-22, 2016
2015
Buchaufsätze
Dienstleistungen für Elektromobilität : Netzwerke und Allianzen.
Hottum, P.; Kühl, N.; Stryja, C.
2015. Dienstleistungen für Elektromobilität : Ergebnisse einer Expertenstudie. Hrsg.: S. Lamberth-Cocca, 47–61, Fraunhofer Verlag, Stuttgart
Netzwerke und Allianzen.
Hottum, P.; Kühl, N.; Stryja, C.
2015. Dienstleistungen für Elektromobilität - Ergebnisse einer Expertenstudie, 47–60, Fraunhofer Verlag, Stuttgart
Entwurf eines Bewertungsframeworks für IT-gestützte Elektromobilitätsdienstleistungen.
Kühl, N.; Stryja, C.
2015. Dienstleistungsinnovationen für Elektromobilität. Märkte, Geschäftsmodelle, Kooperationen. Hrsg.: D. Beverungen, 25–40, Fraunhofer-Verl., Stuttgart
Proceedingsbeiträge
On the Necessity and Nature of E-Mobility Services : Towards a Service Description Framework.
Stryja, C.; Fromm, H.; Ried, S.; Jochem, P.; Fichtner, W.
2015. Exploring Services Science, IESS 2015, 6th International Conference, Porto, Portugal, 4th - 6th February 2015 Proceedings. Ed.: H. Nóvoa, 109–122, Springer, Cham. doi:10.1007/978-3-319-14980-6_9
Entwicklung eines Frameworks zur Beschreibung von Geschäftsmodellen für Elektromobilitätsdienstleistungen.
Stryja, C.; Schüritz, R.; Kühl, N.; Hottum, P.; Satzger, G.
2015. Energiesysteme im Wandel: Evolution oder Revolution? 9. Internationale Energiewirtschaftstagung, IEWT, Wien, Österreich, 11 - 13. Februar 2015, 1–17
Vorträge
Business Models for Electric Mobility Services : Development of a user focused framework.
Schüritz, R.; Kühl, N.; Stryja, C.; Hottum, P.; Satzger, G.
2015. 24th Annual Frontiers in Service Conference, San Jose, California, USA, 9th - 12th July 2015
2014
Proceedingsbeiträge
Service networks in the area of E-mobility.
Stryja, C.; Hottum, P.; Fromm, H.
2014. Advances in The Human Side of Service Engineering - 5th International Conference on Applied Human Factors and Ergonomics (AHFE’14), Krakow, Poland, July 19-23, 2014. Ed.: L. Freund, 186–198, AHFE, Louisville (KY)
2013
Proceedingsbeiträge
Assessing service innovation capabilities - an empirically grounded approach.
Stryja, C.; Kohler, M.; Fromm, H.
2013. 6th Annual Conference of the Academy of Innovation and Entrepreneurship (AIE 2013) : Innovation and Entrepreneurship for Inclusive and Sustainable Development, Oxford, United Kingdom, 29-30 August 2013, Conference Proceedings
2010
Forschungsberichte/Preprints