Andreas Neus
Andreas Neus
GfK Verein
Schnieglinger Str. 57
Nürnberg


+49 911 395 3382
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Consultation hours

by appointment

Activities

Research Topics
  • Service innovation and organizational enablers
  • Collaborative / user-driven innovation in services
  • Cultural prerequisites of innovation
Teaching
  • Service Innovation (SS 2012)
  • Seminarpraktikum Service Innovation (WS 2011/12)
  • Geschäftsmodelle im Internet (SS 2011)
Research Focus

Innovation in services is increasingly important to companies’ competitiveness. However, in contrast to product innovation, service innovation is still a relatively poorly understood process. My work focuses on understanding prerequisites for successful service innovation in order to design structures, processes and interventions to facilitate innovation and improve its governance.

Curriculum Vitae

Andreas Neus joined GfK Verein in Nürnberg in April of 2013. Previously, he was a Senior Managing Strategy Consultant with IBM Business Performance Services and a senior researcher with the Service Innovation and Management Group. He focuses on strategic implications of innovation and disruptive changes. Until 2007, he served as the European Media & Entertainment leader for the IBM Institute for Business Value in Amsterdam – IBM’s think tank on strategic business themes.

Educated in New York, Luxembourg and Bonn, he co-founded an Internet start-up before joining IBM’s e-business and Interactive Media practice in 1999. Since then, Andreas has managed strategy & change consulting engagements for major international services clients (media, telco, IT, logistics and insurance) across Europe and North America. Andreas has spearheaded IBM's primary research on success factors for change management and innovation and has published a number of papers and book chapters on these topics. He holds a degree in Psychology with a minor in Communications Research.

Publications

1
Kohler, M.; Neus, A.; Fromm, H. 2012
Open Innovation in Service Firms – An Exploratory Study on Implementation and Potentials for Development. Proceedings of the 5th Annual Conference of the Academy of Innovation and Entrepreneurship - AIE 2012, Macau, China.
@Inproceedings{CitationKey,
author = {Kohler, Marc and Neus, Andreas and Fromm, Hansj\"{o}rg},
title = {{Open Innovation in Service Firms – An Exploratory Study on
Implementation and Potentials for Development}},
booktitle = {Proceedings of the 5th Annual Conference of the Academy of Innovation
and Entrepreneurship - AIE 2012, Macau, China},
year = {2012},
abstract = {Open innovation has played a key role in service innovation research.
Results presented in the literature rely mostly on conceptual and experimental
work. This makes the empirical exploration of the realities of open innovation
in services a promising opportunity. The contribution of this paper is to
investigate the involvement of customers in service innovation activities, as
well as the corresponding method and tool support, and potentials for improvement.
The issues are explored using primary data from a multinational study of service
innovation experts and executives. The results support existing work in finding
customers to be very important contributors in service innovation. However ,
substantial potential for the implementation of active customer participation
strategies is identified. The paper presents a scientific and managerial
contribution by enriching the picture of open innovation in service firms and
by identifying potentials for improvement, together with recommendations for
future work.}}

					
 
2
Hottum, P.; Lorenz, R.; Neus, A.; Schultz, C. 2012
Innovation Patterns and Barriers. in: Ganz, W.; Satzger, G.; Schultz, C. (eds.), Methods in Service Innovation: Current Trends and Future Perspectives. 3. 13–24. Fraunhofer Verlag, Stuttgart. ISBN: 978-3839603604.
Available at: click here
@Inbook{CitationKey,
author = {Hottum, Peter and Lorenz, Robert and Neus, Andreas and Schultz,
Carsten},
title = {{Innovation Patterns and Barriers}},
booktitle = {Methods in Service Innovation: Current Trends and Future
Perspectives},
publisher = {Fraunhofer Verlag, Stuttgart},
chapter = {3},
pages = {13-24},
year = {2012},
editor = {Ganz, Walter and Satzger, Gerhard and Schultz, Carsten},
note = {ISBN: 978-3839603604},
url =
{http://www.amazon.de/Methods-Service-Innovation-Current-Perspectives/dp/3839603609}}

					
 
3
Satzger, G.; Neus, A. 2010
Principles of Collaborative Innovation – Models and implementation of open and peer-to-peer innovation approaches. in: Gerybadze, A.; Hommel, U.; Reiners, H. W.; Thomaschewski, D. (eds.), Innovation and International Corporate Growth. 219–238. Springer.
@Inbook{CitationKey,
author = {Satzger, Gerhard and Neus, Andreas},
title = {{Principles of Collaborative Innovation – Models and implementation
of open and peer-to-peer innovation approaches}},
booktitle = {Innovation and International Corporate Growth},
publisher = {Springer},
pages = {219-238},
year = {2010},
editor = {Gerybadze, Alexander and Hommel, Ulrich and Reiners, Hans W. and
Thomaschewski, Dieter}}

					
 
4
Schulteß, P.; Wegener, S.; Neus, A.; Satzger, G. 2010
Innovating for and with your service customers: An assessment of the current practice of collaborative service innovation in Germany. Procedia - Social and Behavioral Sciences 2(4). 6503–6515.
doi:10.1016/j.sbspro.2010.04.060
@Article{CitationKey,
author = {Schulte\ss, Peter and Wegener, Sebastian and Neus, Andreas and Satzger,
Gerhard},
title = {{Innovating for and with your service customers: An assessment of the
current practice of collaborative service innovation in Germany}},
journal = {Procedia - Social and Behavioral Sciences},
year = {2010},
volume = {2},
pages = {6503-6515},
number = {4},
month = {06},
doi = {http://dx.doi.org/10.1016/j.sbspro.2010.04.060},
abstract = {Methods for managing innovation have been described in academia
in many contexts. Service innovation processes pose particular challenges compared
to those of product innovation – one of the core reasons being the lack of
dedicated R&D structures in service firms or units. Collaborative innovation
both with employees and with customers can be an effective means to drive
innovation in services. Based on empirical evidence of a study of German
innovation managers, this paper discusses findings of service innovation in
organizational practice. We review the current extent and future potential of
the involvement of employees and customers in the innovation process, as well
implications for companies and academia.}}

					
 
5
Neus, A.; Schulteß, P. 2010
Service Innovation in theory versus practice: Are current normative process models helpful or harmful?. Presentation at the Pre-Conference on Service and Solution Innovation - 19th Annual Frontiers in Service Conference, Karlstad, Sweden.
@Inproceedings{CitationKey,
author = {Neus, Andreas and Schulte\ss, Peter},
title = {{Service Innovation in theory versus practice: Are current normative
process models helpful or harmful?}},
booktitle = {Presentation at the Pre-Conference on Service and Solution Innovation
- 19th Annual Frontiers in Service Conference, Karlstad, Sweden},
year = {2010}}

					
 
6
Schulteß, P.; Neus, A.; Kohler, M.; Wilckens, M. 2010
Service Innovation Labs - Capturing the Power of Experimentation. Presentation at the 19th Annual Frontiers in Service Conference, Karlstad, Sweden.
@Inproceedings{CitationKey,
author = {Schulte\ss, Peter and Neus, Andreas and Kohler, Marc and Wilckens,
Max},
title = {{Service Innovation Labs - Capturing the Power of Experimentation}},
booktitle = {Presentation at the 19th Annual Frontiers in Service Conference,
Karlstad, Sweden},
year = {2010},
abstract = {With an accelerating shift from a product-oriented economy towards
a service driven one the understanding of service innovation is becoming
increasingly important. One of the most striking issues is the structural
organisation of innovation activities within companies and with their customers.
While product-based enterprises usually run a R&D department, different
organisational forms are required in service-oriented companies. Dedicated service
innovation laboratories offer a promising opportunity for driving these
activities.}}

					
 
7
Satzger, G.; Schulteß, P.; Neus, A. 2009
Knowledge Intensive Services Procurement Strategy. KSRI Research Report.
@Techreport{CitationKey,
author = {Satzger, Gerhard and Schulte\ss, Peter and Neus, Andreas},
title = {{Knowledge Intensive Services Procurement Strategy}},
year = {2009},
institution = {KSRI Research Report}}

					
 
8
Kern, R.; Neus, A.; Völker, J. 2009
The Innovation Refrigerator: A methodology for keeping ideas fresh until the time is right. 2009 RESER Conference Papers.
@Inproceedings{CitationKey,
author = {Kern, Robert and Neus, Andreas and V\"{o}lker, Johanna},
title = {{The Innovation Refrigerator: A methodology for keeping ideas fresh
until the time is right}},
booktitle = {2009 RESER Conference Papers},
year = {2009}}

					
 
9
Wegener, S.; Neus, A.; Schulteß, P. 2009
Managing Service Innovation: Empirical Evidence from Practitioners on Use and Utility of Structured Methods and Tools. 2009 RESER Conference Papers.
@Inproceedings{CitationKey,
author = {Wegener, Sebastian and Neus, Andreas and Schulte\ss, Peter},
title = {{Managing Service Innovation:

Empirical Evidence from Practitioners on Use and Utility of Structured Methods
and Tools}},
booktitle = {2009 RESER Conference Papers},
year = {2009}}

					
 
10
Jørgensen, H. H.; Owen, L.; Neus, A. 2009
Stop improvising change management. Journal of Strategy and Leadership, Vol. 37, No. 2, pp. 38-44.
@Article{CitationKey,
author = {J\orgensen, Hans Henrik and Owen, Lawrence and Neus, Andreas},
title = {{Stop improvising change management}},
journal = {Journal of Strategy and Leadership, Vol. 37, No. 2, pp. 38-44},
year = {2009}}

					
 
11
Jetter, M.; Satzger, G.; Neus, A. 2009
Technological Innovation and Its Impact on Business Model, Organization and Corporate Culture – IBM`s Transformation into a Globally Integrated, Service-Oriented Enterprise. Business & Information Systems Engineering (1). 37–45.
doi:10.1007/s12599-008-0002-7
http://www.springerlink.com/content/m232102k4662p82u/fulltext.pdf
@Article{CitationKey,
author = {Jetter, M. and Satzger, G. and Neus, A.},
title = {{Technological Innovation and Its Impact on Business Model, Organization
and Corporate Culture – IBM`s Transformation into a Globally Integrated,
Service-Oriented Enterprise}},
journal = {Business & Information Systems Engineering},
year = {2009},
pages = {37-45},
number = {1},
doi = {10.1007/s12599-008-0002-7},
url = {http://www.springerlink.com/content/m232102k4662p82u/fulltext.pdf}}

					
 
12
Jetter, M.; Satzger, G.; Neus, A. 2009
Technologische Innovation und die Auswirkung auf Geschäftsmodell, Organisation und Unternehmenskultur. Wirtschaftsinformatik (1). 43–52.
@Article{CitationKey,
author = {Jetter, M. and Satzger, G. and Neus, A.},
title = {{Technologische Innovation und die Auswirkung auf Gesch\"{a}ftsmodell,
Organisation und Unternehmenskultur}},
journal = {Wirtschaftsinformatik},
year = {2009},
pages = {43-52},
number = {1}}

					
 
13
Neus, A.; Satzger, G. 2008
Procurement of Knowledge-Intensive Services – A Maturity Model. Abstract. Angenommener Beitrag für: 17th Annual Frontiers in Service Conference, Washington D.C..
@Misc{CitationKey,
author = {Neus, A. and Satzger, G.},
title = {{Procurement of Knowledge-Intensive Services – A Maturity Model}},
howpublished = {Abstract. Angenommener Beitrag f\"{u}r: 17th Annual Frontiers
in Service Conference, Washington D.C.},
year = {2008}}

					
 
14
Berman, S. J.; Abraham, S.; Battino, B.; Shipnuck, L.; Neus, A. 2007
New business models for a new media world. Strategy & Leadership, 35 (4), pp. 23-30. 23–30.
@Article{CitationKey,
author = {Berman, S. J. and Abraham, S. and Battino, B. and Shipnuck, L. and
Neus, A.},
title = {{New business models for a new media world}},
journal = {Strategy & Leadership, 35 (4), pp. 23-30},
year = {2007},
pages = {23-30}}

					
 
15
Kaumanns, R.; Siegenheim, V.; Neus, A. 2007
Online-Gaming: Von der Nische zum Massenphänomen. Medienwirtschaft, 4 (2).
@Article{CitationKey,
author = {Kaumanns, R. and Siegenheim, V. and Neus, A.},
title = {{Online-Gaming: Von der Nische zum Massenph\"{a}nomen}},
journal = {Medienwirtschaft, 4 (2)},
year = {2007}}

					
 
16
Jørgensen, H. H.; Neus, A. 2007
Die Change Management Routemap: Empirie trifft Erfahrung. Zeitschrift für Organisationsentwicklung 2/2007.
@Article{CitationKey,
author = {J\orgensen, H. H. and Neus, A.},
title = {{Die Change Management Routemap: Empirie trifft Erfahrung}},
journal = {Zeitschrift f\"{u}r Organisationsentwicklung 2/2007},
year = {2007}}

					
 
17
Neus, A.; Scherf, P.; Gebert, C. 2005
Trust & Quality in Electronic Communication: Getting to know your customers bit-by-bit. Proceedings of the GI Conference, Lecture Notes in Informatics, Gesellschaft für Informatik.
@Inproceedings{CitationKey,
author = {Neus, A. and Scherf, P. and Gebert, C.},
title = {{Trust & Quality in Electronic Communication: Getting to know your
customers bit-by-bit}},
booktitle = {Proceedings of the GI Conference, Lecture Notes in Informatics,
Gesellschaft f\"{u}r Informatik},
year = {2005}}

					
 
18
Neus, A.; Scherf, P. 2005
Opening Minds – Cultural Change with the Introduction of Open-Source Collaboration Methods. IBM Systems Journal Special Issue on Open Source, 44 (2).
@Article{CitationKey,
author = {Neus, A. and Scherf, P.},
title = {{Opening Minds – Cultural Change with the Introduction of Open-Source
Collaboration Methods}},
journal = {IBM Systems Journal Special Issue on Open Source, 44 (2)},
year = {2005}}

					
 
19
Neus, A.; Scherf, P. 2004
Managing Knowledge Peer-to-Peer: Concepts and Challenges.. International Journal of Internet and Enterprise Management, 2 (1).
@Inproceedings{CitationKey,
author = {Neus, A. and Scherf, P.},
title = {{Managing Knowledge Peer-to-Peer: Concepts and Challenges.}},
booktitle = {International Journal of Internet and Enterprise Management, 2
(1)},
year = {2004}}

					
 
20
Neus, A.; Scherf, P. 2002
Peer-to-Peer Knowledge Management: Overcoming Bottlenecks and improving Information Quality.. in: Chang, C. Y.; Li, H. L. (eds.), Proceedings of the International Conference on Electronic Business.
@Inproceedings{CitationKey,
author = {Neus, A. and Scherf, P.},
title = {{Peer-to-Peer Knowledge Management: Overcoming Bottlenecks and improving
Information Quality.}},
booktitle = {Proceedings of the International Conference on Electronic Business},
year = {2002},
editor = {Chang, C. Y. and Li, H. L.}}

					
 
21
Neus, A. 2001
Managing Information Quality in Virtual Communities of Practice: Lessons Learned from a Decade of exploding Internet Communication. in: Pierce, E.; Katz-Haas, R. (eds.), Proceedings of the 6th International Conference on Information Quality at MIT.
@Inproceedings{CitationKey,
author = {Neus, A.},
title = {{Managing Information Quality in Virtual Communities of Practice: Lessons
Learned from a Decade of exploding Internet Communication}},
booktitle = {Proceedings of the 6th International Conference on Information
Quality at MIT},
year = {2001},
editor = {Pierce, E. and Katz-Haas, R.}}

					
 
22
Neus, A. 2000
The Quality of Online Registration Information: Factors influencing user decisions to reveal authentic personal information to online marketers as part of a perceived barter. in: Klein, B.; Rosen, D. (eds.), IQ 2000 – Proceedings of the 2000 MIT Conference on Information Quality.
@Inproceedings{CitationKey,
author = {Neus, A.},
title = {{The Quality of Online Registration Information: Factors influencing
user decisions to reveal authentic personal information to online marketers
as part of a perceived barter}},
booktitle = {IQ 2000 – Proceedings of the 2000 MIT Conference on Information
Quality},
year = {2000},
editor = {Klein, B. and Rosen, D.}}

					
Supervised Theses
Benchmark zum Vergleich von Service Innovation über Organisationen hinweg
[Diploma thesis, Master thesis]
Status: assigned
KIT – University of the State of Baden-Wuerttemberg and National Research Center of the Helmholtz Association